The Presidential Optics from Kennedy to Trump

Being of sound mind and temperament, qualified , certified,  properly credentialed, exeperienced, and competent are no longer sufficient as factors for determining who should be elected the highest office in the land.

Hillary Clinton lost the election to Donald Trump because she isn't as entertaining  as he is. She didn't put on a good enough show.

They said the same thing when Adlai E. Stevenson lost to Dwight D Eisenhower in 1952.

It started with the advent of television and the Nixon-Kennedy debates.

Kennedy put on a better show. He brought brains and beauty and his popularity into the White House.  

We haven't quite been able to duplicate that presidential profile, though it hasn't been for want of trying. 

Re presidential qualities and qualifications, we've been on a down hill slide ever since...

Television made it necessary and more important to "look presidential"  than it is to actually be qualified for the office. 

American politics became the optical illusion that it is today because the visual media made it possible to to run a presidential campaign on optics alone.

The "What you see is what you get" meme and mantra has become the political order of the day.

Unfortunately that attitude  and approach does not translate or transfer well when it comes to the hard  work of governing.

Trump won the election, which was little more than the high school popularity contest known as President of the Student Council, and is running the government like he's running a beauty pagent.

The prevailing attitude being that you should be able to do and say anything  and everything you wish as long as you look good doing and saying it.

The problem is, Trump stopped "looking good" when he began posting executive tweets from the Oval Office. 

Tweeting government edicts is not a good idea.This is especially true when all it does is alert the public to the fact that rude and crude cluelessness is now in control....

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Comment by koshersalaami on October 5, 2017 at 6:36am

He looks the same. He still looks good to a lot of his supporters. 

Comment by Rodney Roe on October 5, 2017 at 6:33pm

Trump appealed to the guy who would like to be the bully at the end of the bar. Unfortunately, he appealed to a lot of other people as well.

A retired friend who spent 30 years working for the IRS said that she wrote things for the Service all of the time that were designed to hide the truth.  To her "fake news" is real; the media picks what it wants to talk about.  She's not stupid.

Jack and Jackie were an anomaly.  From Dwight to Donald and from Mamie to Melania we have not had a beautiful couple other than the Kennedy couple.

Americans used to want to be excited by a candidate.  Gore was wooden and Hillary Clinton phlegmatic.  Bill and Barack were able to stir people up.  So could Ronald Reagan.

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