Can a gesture be a meme? 

In their 30 or 60 second narratives of woe and weal, a surprisingly large number of pharmaceutical companies’ TV commercials—Symbicort, Celebrex, and Xerelto come immediately to mind—feature men pointing off into the distance.   These men, always in company, most often with their wives, clamber across rope bridges or stand on desert cliffs or immerse themselves in seaside surf or amble along a beach or take a winter stroll or unleash their dog for a dog park romp—and  off they point.  At what we do not know.  

What we do know is that they are in charge, curating the gaze of others, gesturing at what should be regarded, defining what needs heeding, what counts as attention-worthy.  And, of course that makes them attention-worthy.  They were, pre-medication,  maladied, uninspired and uninspiring; now, post-medication, they are  reinvigorated, rejuvenated,  inspirited, and blessed not just with the power of discernment, but also the power to compel discernment.  Out goes that index finger, that pointer finger, that trigger finger.  They are men in full, testosteroned, their y-chromosomes rave-party rioting.

 Miracle drugs, indeed.

Views: 41

Comment by Arthur James on June 23, 2014 at 8:54am

`

No EVER take Big PHARM

PILL For a limp ` Pecker?

I mean Red Woodpecker?

They poke wood for larvae.

IF penis stays hard for hours?

Warning on FOX News? ` 4 '?

IF Hard for four hours? Ouch!

Never have election for years?

IF we vote we encourage who?

Those ODD ` emasculated ones!

IF penis limp` BROKE? Fingers?

Comment by JMac1949 Today on June 23, 2014 at 12:11pm

Then there are the side effects, four hour erections, strokes, heart attacks,deafness and blindness... remember what Mama told you, you keep playing with that thing and you'll go blind!!  R&R ;-)

Comment by Lois Wickstrom on June 28, 2014 at 8:02am

Celebrex is an anti-inflammatory NSAID.  I doesn't cause 4-hour erections.  The side-effects are deadly.  

Celebrex may cause life-threatening heart or circulation problems such as heart attack or stroke, especially if you use it long term. Do not use Celebrex just before or after heart bypass surgery (coronary artery bypass graft, or CABG).

Get emergency medical help if you have chest pain, weakness, shortness of breath, slurred speech, or problems with vision or balance.


Celebrex may also cause serious effects on the stomach or intestines, including bleeding or perforation (forming of a hole). These conditions can be fatal and can occur without warning while you are taking Celebrex, especially in older adults.

Call your doctor at once if you have symptoms of stomach bleeding such as black, bloody, or tarry stools, or coughing up blood or vomit that looks like coffee grounds.   http://www.drugs.com/celebrex.html

Avoid drinking alcohol while taking Celebrex. It may increase your risk of stomach bleeding. Ask a doctor or pharmacist before using any other cold, allergy, or pain medicine. Medicines similar to celecoxib are contained in many combination medicines. Check the label to see if a medicine contains an NSAID (non-steroidal anti-inflammatory drug) such as aspirin, ibuprofen, ketoprofen, or naproxen.

 

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