Part 3

A battle rages, and were I one who prefers his breakfast delivered from a restaurant window through my car window, I’d be caught up in the hostilities. 

On one side, Taco Bell’s new offerings to the on-the-go breakfast crowd—the Waffle Taco and the AM Crunchwrap.  On the other, the breakfast-market-share-leading McDonald’s and its iconic Egg McMuffin.  Just about every article I’ve read has described the two fast-fooderies  as engaged in the “breakfast wars” as they “battle it out” for the $50 million breakfast market.  TB is “taking aim” at MickeyD’s.   “Shots have been fired,” a “salvo” has been launched, a “bomb” dropped, “heavy artillery” rolled out.  McDonald’s will not be “ceding ground” however; in offering free coffee for the next two weeks, it has “fired back” with “coffee cannons.”

Well, metaphors structure how we see and understand, so perhaps journalists describing the thrust and parry of two corporate giants as a battle for the hearts and minds and palates of breakfasters everywhere isn’t so unusual.  It’s a no-brainer, actually.  And that is the problem. 

What are we to make of the herd-mentality journalism; the lazy, cliché-mongering, carnival-barking journalism; and, ultimately, the cynical journalism that uses threadbare metaphor to attract and churn up our interest in skirmishes over the vehicles by which eggs, meat, and cheese are delivered?  Why is it that the important questions are never raised:  why do we break so fast to be breakfasted?   What drives us through the drive through?  And how did a simple ritual of daily home life get outsourced to corporate griddles, fryers, and microwaves?  

 

Part 4

Who asked if roses wanted to be smelled and would rather that passersby not stop to sniff?  Who questioned if they had any desire at all to symbolize someone’s love or if they wanted their buds to be gathered?   Who wondered if lilies in their fields wished to be considered untoiling or wanted to be gilded?  Who inquired whether or not apples aspired to keep doctors away, or be American pied, or compared to oranges, or be in anyone’s eye or cheek, or represent the means of humanity’s fall?  Did grapes consent to being known as wrathful?  Who had considered whether some potatoes preferred or be known as potahtoes, or even cared about how the vowel was pronounced?  Would pickles appreciate being considered as no-win situations?  Did anyone seek to know if daisies wanted to relinquish their freshness, or prunes their wrinkledness or peaches their fuzz?  Perhaps peas do not want to share a pod.  Were olives OK with their branches being held out as a token of peace, or cherries with being gathered in life’s bowl, or carrots with being associated with sticks?

Did they want to be clichéd?  Who consulted them?  Who asked permission for their otherness, or even thought to?

 

 

Views: 93

Comment by Jonathan Wolfman on July 5, 2014 at 9:17am

You are a one-off writer; unique. Thank you.

Comment by Arthur James on July 5, 2014 at 9:23am

`

I saw ` Cunsumer Reports Report

McDonalds has the `Worst Burger.

COL Sanders was ` ` AWOL PFC,

and has the WORST` Chicken.

Taco Bell has ` Awful Taco?

`

Soon? People go get Milking Gost,

and Cook Tuff` Goat Meat, huh?
Athena put this in the ` Lips"

`

Healthy Anger Trandforms.

ANger, IF Embraced, can

Become sweeter than Chunk

Honey Comb, OR Sweeter.

Homer...

`

Jerry DeNi\uccio? You

FIX the ` "me" Tech

Trouble? I get ` sorry

POPUPS` Server Broke!

`

Comment by Arthur James on July 5, 2014 at 5:01pm

`

I saw ` Cunsumer Reports Report

McDonalds has the `Worst Burger.

COL Sanders was ` ` AWOL PFC,

and has the WORST` Chicken.

Taco Bell has ` Awful Taco?

`

Soon? People go get Milking Gost,

and Cook Tuff` Goat Meat, huh?
Athena put this in the ` Lips"

`

Healthy Anger Trandforms.

ANger, IF Embraced, can

Become sweeter than Chunk

Honey Comb, OR Sweeter.

Homer...

`

Jerry DeNi\uccio? You

FIX the ` "me" Tech

Trouble? I get ` sorry

POPUPS` Server Broke!

`

This was stuck earlier.

It annoys me sticking.

I resend to re` annoy.

As in ` annoy ` Bach.

Shuman ` no annoy?

Comment by Rosigami on July 6, 2014 at 12:25am

I like your take on these. Fast food breakfast is SO unappealling. Well so is ff lunch...and supper...

Arthur...you find Bach annoying? A little strudent, some of it. Schumann more romantic and sweet. But I am a Mozart gurl.

Comment by Arthur James on July 6, 2014 at 12:39am

`

...tease...

How can one be annoyed at J.S. Bach

or his musical gifted children? It depends

on my mood. Mozart is so upbeat, and

often  a slow Eulogy perks me up best.

Handel's ` Harmonious Blacksmith

can't be any more uplifting to inner

Spirit. Schumann wore Bugs Bunny

Slippers? He was so cool he might

have donned swim flippers on hot

nights IF he was in the barn booted?

I reboot often. Tonight 'wifi functions.

I swear the annoying crickets cheer up....

Comment by James Mark Emmerling on July 6, 2014 at 12:51am

 The drive toward the formation of metaphors is the fundamental human drive, which one cannot for a single instant dispense with in thought, for one would thereby dispense with man himself.

~

~What then is truth? A movable host of metaphors, metonymies, and anthropomorphisms: in short, a sum of human relations which have been poetically and rhetorically intensified, transferred, and embellished, and which, after long usage, seem to a people to be fixed, canonical, and binding. Truths are illusions which we have forgotten are illusions — they are metaphors that have become worn out and have been drained of sensuous force, coins which have lost their embossing and are now considered as metal and no longer as coins.

Comment by Jerry DeNuccio on July 6, 2014 at 6:39am

James--Those quotes are, according to some, the very basis of postmodernism.  Emerson says something kinda near similar about language in his long essay "Nature."  He sees the original language as pure metaphor which, in the course of millennia, has devolved--become "worn out" and "drained of sensuous force."

Comment by Rosigami on July 6, 2014 at 10:39am

One of the goals of writers (and there are many) is to present the world to us through words.
All language is ultimately inadequate to the task, which is why we also have visual imagery and music. 
I don't think language is worn out at all. It is incredibly fluid. But it moves on a different plane than we are used to looking at, and we often don't look close enough to see it.

I believe there is always the potential for renaissance in terms of creative spirit. 
Evolution isn't done with us yet. 

Comment by Rosigami on July 6, 2014 at 10:45am

Arthur...I do love Bach.  I grew up listening and playing many of his keyboard pieces. Just yesterday, I played the Two-Part Inventions.  I enjoy that I can actually play his music as it appears on the page. I can manage Mozart pretty well, and Beethoven too. My hands are a little too small for Chopin, but I play the Nocturnes and Waltzes anyway. I sometimes have to leave out some of the outer notes on the huge chords. Liszt is impossible for me, sigh. He must have had hands three times the size of mine. 

Comment by Arthur James on July 8, 2014 at 1:37am

` SQUARE NO HARDWARE. NO HAMMER NO WERE SILK UNDERWEAR. TOO MANY SQUARES. SEVER TIES. RED BALL GOES ROUND & A`ROUND SQUARE.  NO NAILS. SERVER BROKE & IF ON LINE POPUP READS ` YOU ARE NOT CONNECTED TO THE INTERNET? THA'T NOT TRUE. WHO BUYS & WHO PAYS WHO? AUTHORITARIANS ARE THE MOST DANGEROUS & WOUL NOT CARE IF THEY SNUFF OUT MORE SANER FOLKS> PURE EVIL! I HEARD A TEN YEAR OLD SAY...

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