"Oddly enough, this will be centered initially around high school students, not college students."----Koshersalaami
It needs to stay that way until the moment becomes a movement with sufficiently strong traction and momentum to withstand the inevitable efforts to trivialize and/or politicize it.
The narrative should be articulated in such a way as to equate school safety with the regulation of firearms manufacture, ownership and possession.
The 2nd Amendment has been coopted and monetized in such a way that makes it difficult to mount a frontal assault on "the right to bear arms".
However, there is no constitutionally protected right to manufacture or sell guns....
The Parkland narrative re the right to be safe at school, can be crafted and articulated in such a way as to make school safety a right that is superior to the 'rights' not of gun owners, but of gun manufacturers and gun sellers.
In other words, the dichotomies upon which the narratives can be composed and articulated should be:
school kids v gun manufacturers and sellers
school safety v corporate profit
The question can be framed as follows: "Which is more important, reducing or eliminating the deaths of children in classrooms, or enhancing revenues and increasing bottom lines in boardrooms?"
Keep it focused on the kids.
Keep it simple and easy to articulate with a clear choice that's easy to read and comprehend on a bumper sticker:
SCHOOL SAFETY OR CORPORATE PROFIT
KIDS LIVES OR COPORATE MONEY
DAVID V GOLIATH