Industry has used slogans and taglines as a means to lock their brand into the minds of potential customers.
“Ford, where quality is job one”
This slogan was Ford’s tagline for 17 years, but recently it was dropped and replaced with
“Better ideas. Driven by you”
Ford says that it’s not dropping quality, that this expresses how it is uniquely achieved at Ford.
In 1977 General Motors launched a ca…
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